Tools included:

WordPress, Pico, Stripe, Mailchimp, Newsletter Glue, Captivate


Intermediate (low-code required)

For those who want to:

  • Create a subscription-based newsletter and publication
  • Offer paid member-only content
  • Offer group subscriptions
  • Segment your audience and tailor communications

Jacob Donnelly, GM of B2B at Morning Brew, recently left Substack and rebuilt his subscription-based publication with WordPress. His realized his publication, A Media Operator, was much more than just a newsletter.

He needed a tech stack that could support A Media Operator's growth, and give him the ability to;

  • Publish and send a newsletter with one click, like Substack
  • Manage subscriptions, group subscriptions, and segmented audiences
  • Create evergreen SEO content
  • Build a podcast-only page

Jacob eventually landed on the following tech stack:

  • WordPress → Mailchimp → Pico → Stripe → Captivate

In these tutorials, we are going to show you how to achieve this same functionality.

Many thanks to Mark Bowley, a Makerpad Creator in Residence, for researching this tutorial.